[WEBINAR] KEYS: The year ahead

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives.

What Now? What Next?

In some ways, the start of 2022 feels similar to 12 months ago as governments, businesses and individuals deal with the uncertainties of a new coronavirus variant.

At the same time, other aspects of the narrative are changing. We are now talking about supply chain problems and the ripple-effects of inflation. And there’s a rich discussion to be had about what the pandemic period has concealed, revealed and accelerated.

Please join us as we discuss how we can best prepare for what lies ahead.

  • The End of the Beginning? Whatever happens next in this multidimensional crisis, this is a good moment to take stock. We’ve been examining what “Covid Times” has taught us (so far) about the changing dynamics of public opinion and behavior.
  • From Adjusting to Living: As we enter the third year of the pandemic, consumers, businesses and nations need to move to living with this elusive ‘new normal’. It will be increasingly essential to unhook from prevailing wisdom and develop new ways of doing things. We’ll explore how the new business environment will require shorter-term, scenario-based planning that can boost organizations’ agility and responsiveness in an increasingly unpredictable world.
  • Re-defining Affluence: We’ve been reviewing what it means to be affluent in different countries and contexts. How do their purchasing behaviors differ from the population at large? And to what extent are they setting the trends today that the rest of us will follow tomorrow?

Register today.

Speakers :

  • Oscar Yuan, President, US, Ipsos Strategy