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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. And more.
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Doctors and scientists are seen as the world’s most trustworthy professions
Military personnel are more trusted in the U.S. than in most other countries
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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U.S. consumer sentiment shows stability but remains muted
Americans show less confidence in their job security
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[RECORDING] Inflation, Populism & Policy ahead of the Midterms
Ipsos is pleased to relaunch its DC Salon series!
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.
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Ipsos Core Political : Presidential Approval Tracker (07/27/2022)
This week’s Ipsos Core Political has President Biden with a 37% approval rating, as the economy remains the country’s most important problem.
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Understanding the Landscape: A 360° View of the Metaverse & Web3
Watch our webinar for tips to creating a unique and authentic experience for your brand and audience.