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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (12/02/2020)
A majority of Americans approve of how Biden is handling his position as president-elect
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How COVID-19 changes the holidays: More online and local shopping, gifts for fewer people
A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.
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Market Research Council: Election Q+A
Join Ipsos’ Clifford Young and a seasoned panel of experts for the MRC’s next webinar, as they look back at the election polling and answer your questions live!
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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The role of culture in a global crisis
Shared values shape individual behavior, and this is even more evident during the coronavirus pandemic.
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Global Vaccine Research
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not the least of which is, how far will it take us on the journey back to ‘normal’…?
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Quality and inequality characterize U.S. healthcare in global survey
Americans are generally more satisfied with the quality of their healthcare than people in other countries, but they hold more unfavorable views about their system’s affordability and equality of treatment; cost ranks as the #1 problem facing the U.S. healthcare system
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Great expectations: Developments and dynamics of a COVID-19 vaccine
The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.