Disrupting the Entertainment Content Positioning Model

Optimize audience reach for your show. Revisit our recorded webinar for content positioning research tips and insights.

The author(s)

  • Gregory Conlon SVP, CCO
  • Jordan Massa Director, Ipsos Social Intelligence Analytics
  • Michael Gross Senior Vice President, US, Ipsos Science Center
  • Jamie Stenziano Senior Vice President, Content Strategy Insights
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Overwhelming choice, platform fragmentation, and COVID realities make it more difficult than ever for intellectual property breakthrough. In turn, positioning and marketing entertainment content becomes more critical every day – with content marketers challenging the status quo and requiring data driven decision-making. While traditional content positioning research tends to look backwards or into a moment in time, the rate of change in our industry can render those insights useless or outdated.

Revisit our recorded webinar to learn more about a new approach to content positioning research, featuring predictive analytics proprietary to Ipsos, that power content marketing decisions for the future.

The author(s)

  • Gregory Conlon SVP, CCO
  • Jordan Massa Director, Ipsos Social Intelligence Analytics
  • Michael Gross Senior Vice President, US, Ipsos Science Center
  • Jamie Stenziano Senior Vice President, Content Strategy Insights

Media & Brand Communication