Disrupting the Entertainment Content Positioning Model

Optimize audience reach for your show. Revisit our recorded webinar for content positioning research tips and insights.

Overwhelming choice, platform fragmentation, and COVID realities make it more difficult than ever for intellectual property breakthrough. In turn, positioning and marketing entertainment content becomes more critical every day – with content marketers challenging the status quo and requiring data driven decision-making. While traditional content positioning research tends to look backwards or into a moment in time, the rate of change in our industry can render those insights useless or outdated.

Revisit our recorded webinar to learn more about a new approach to content positioning research, featuring predictive analytics proprietary to Ipsos, that power content marketing decisions for the future.

The author(s)

  • Gregory Conlon
    SVP, CCO
  • Jordan Massa
    Director, Ipsos Social Intelligence Analytics
  • Michael Gross
    Senior Vice President, US, Ipsos Science Center
  • Jamie Stenziano
    SVP, Senior Client Officer: Media, Platforms, Entertainment

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