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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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[WEBINAR] Brand Biden vs Brand Trump
Some say the imminent election is a 'battle for the soul of America' and a 'clash of cultures', but perhaps it should also be seen as a battle of brands. After all, Trump is nothing if not a savvy manager of his brand.
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[WEBINAR] Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Culture is how we make sense of the world, the shared social values that drive individual behavior.
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Reuters/Ipsos Core Political Survey: General Election Tracker (10/14/2020)
Biden continues to lead over Trump in the election for president
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Global majority seeks trustworthy news but may be vulnerable to disinformation
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s
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New Study From Ipsos Unveils Brands Best Adopting In-Store Pickup, Curbside, and Delivery Offerings
Walmart, Target, Sam’s Club and Nordstrom Rank Among the Highest for Reimagined Customer Experience
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CRC: Insights Association Conference
Ipsos is delighted to be participating in CRC, a conference produced by the Insights Association featuring rare opportunities for client-siders to engage in candid conversations with the most innovative market researchers and data analysts in the industry today.
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.