Health and Safety Measures to #StayProfitable

COVID-19 continues to batter retailers as infections resurge with dimming hope for economic recovery anytime soon. Globally, two in five people don’t see normal life returning for at least a year. Another three in five Americans say they wouldn’t trust a vaccine due to its rushed approval process. So, what’s the best way forward for brands?

A growing number of Americans (52% and counting) believe businesses should be able to open and operate as they choose. Ipsos research shows the most effective stay-open strategy is to adhere to the utmost health and safety standards.

Through Ipsos’ Consumer Health and Safety Index, we identified three critical insights: how health and safety dictates where people shop; how top-performing industries and brands keep shoppers safe; and the future of health and safety and how brands can keep up. How brands use these insights will determine their resilience or survival in the coming months.

Read detailed findings in our latest paper, and then revisit our recorded webinar for more on this topic.