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Questions for the future
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
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London remains the most desirable city in the world
The 2026 World's Best Cities Report uses Ipsos data to reveal the 100 cities with the best reputations around the world
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Most Americans feel the risks of military action against drug cartels outweigh the benefits
Limited support for strikes against drug cartels outside of U.S. borders
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Seeing the Unseen
How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
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4 charts that explain the zero-sum human economy
People care more about things that obviously impact their personal finances day-to-day like gas prices and interest rates, and less about things that economists watch a lot, like GDP and employment rates, according to new data from the Ipsos Consumer Tracker.
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Gift cards and food are growing as popular holiday gifts
Gift cards and clothing are the most popular gift categories, and growing bigger — as are food and beverages, according to the Ipsos Consumer Tracker
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Shipping and returns are still the bugaboos of online shopping
Women are much more concerned about shipping taking too long for online shopping, according to new data from the Ipsos Consumer Tracker
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Rising share of Americans believe that sports betting impacts the integrity of games
New Ipsos poll also finds that a majority of Americans believe there should be more regulation of sports betting
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New survey reveals nearly all 2026 New Year’s resolutions will have a financial component.
This is supported by opinions surrounding financial goal setting and saving money revealed in a survey of Americans age 25 or older with an annual household income under $100,000.