THE QUIRK’S EVENT: New York

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field – and that’s why Ipsos is back in 2026!

Discover how your brand can succeed by helping your customers succeed [July 29 | 12pm | Room 3]. As America celebrates 250 years, many of these values are constant, but others are being redefined. Hear exclusive new research from Ipsos presented by What the Future Editor, Matt Carmichael. He’ll present findings crucial for brands striving to connect genuinely with their audience. He’ll then engage in conversation with JPMorgan Chase's Mary Hoyt Kearns about the ways brands leaders can put these insights into action. 

Learn how brands tap into American success narratives and navigate the complexities of modern consumer mindsets. You’ll leave equipped with the knowledge to leverage these insights, ensuring your brand not only keeps pace with these trends but becomes a leader in defining success. For more insights, check out our Insights to Activate: Brand America 250.

Then on Thursday [July 30 | Room 2 | 3:45pm], join us to hear more about how human intelligence + AI, GEO and synthetic data are rewriting the rules of brand growth. Ipsos' Emmanuel Probst will unpack how to win in the new environment of generative engines and synthetic data without losing sight of real people. Using fresh Ipsos evidence and cases, we'll show how to blend human intelligence and AI to understand what people ask, what answers they receive and how empathy-powered creativity converts that journey into trust, closeness and spend.

To join us in New York, please click here to register. Also, be on the lookout for our exclusive Ipsos After Hours invite!