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One in three Americans don’t plan to celebrate Valentine’s Day
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.
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Americans think we’re handy. Here’s why that could be handy
A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.
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A partisan split has opened in the need for government to play a role in AI regulation
A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.
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Lack of need and lack of trust are still barriers for AI adoption
Lack of trust and lack of need are the main reasons people cite for not using AI more, according to the Ipsos Consumer Tracker.
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AI skepticism is still high, and ads could hurt trust even more
The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.
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Americans place high importance on immigration officer training and conduct
Sixty-two percent now say current immigration enforcement efforts go too far
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Synthetic Data Boosting
Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights
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Lead with confidence, with Ipsos by your side.
Product teams are drowning in data. Policy teams are under more pressure than ever to earn trust. Marketing teams are under pressure to deliver business growth.
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Marketing leaders need to deliver big. The right partner can help.
You and your company have access to more tools than ever before, many powered by AI, yet decisions feel harder to make, with stakes that grow bigger daily.
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Policy leaders are under pressure. The right partner can help.
The speed and volatility of the modern world is changing the ground beneath you daily. Policymakers, regulators and public institutions have access to more data than ever before, yet decisions feel harder to make, with stakes that grow bigger every day.