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Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.
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As 2019 Kicks In, Consumer Confidence Soars in Brazil and Mexico while Dipping in China, Turkey and France
Month-over-Month Uptick Too Small to Buck a Downward Trend
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The New Dimensions of Luxury
Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.
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ALS Survey: Awareness, Knowledge, Fundraising
In June 2018 Ipsos undertook a survey of 1,005 American adults on behalf of I AM ALS, a patient-led movement to push for a cure for ALS launched in January 2019. The survey was undertaken pre-launch to assess awareness of and knowledge about the disease (and other related diseases), and to explore public awareness of and engagement with organizations and foundations fighting ALS and a range of other related diseases.
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Reuters/Ipsos Data: Core Political (01/23/2019)
All Americans, including Republicans, are growing less optimistic about the direction of the country.
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Two-thirds of Americans are Regular Coffee Drinkers
Most believe that people may be excused for being tired or grouchy if they have not had their morning coffee
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First Global Affluent Study Data Set
Survey Spotlights “Global Affluencers” – First to try. First to buy. The Powerful Global Target Group Driving Purchases and Early Adoption Across Category
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Most Teachers Believe Public Educators Are Not Paid Fairly, Have Thought About Leaving the Profession
USA Today/Ipsos poll examines views on teacher pay, strikes, quality of education, and unions
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Six in Ten (61%) Respondents Across 26 Countries Oppose the Use of Lethal Autonomous Weapons Systems
Opposition to Fully Autonomous Weapons Has Increased Since 2017, Up From 56%
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Intellus Regional Event
We invite you to attend our interactive session to learn about the exciting opportunities emerging in UX and HF, or join our team onsite for a chat over coffee or a cocktail.