The New Dimensions of Luxury

Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.

The author(s)

  • Michael Baer SVP, Head of Audience Measurement, US
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View this on demand webinar to hear Ipsos’ Michael Baer shared details insights exploring the topic of luxury and premiumization. During this session, Michael sources new research data from Ipsos’ Affluent Intelligence group illustrating how Affluent consumers define luxury, which categories they choose premium products, and what benefits they’re willing to pay more for. Learn more about their perspective on premium and luxury brands, and unexpected insights and differences across category, gender and age.

The Yin-Yang Of Luxury As Marketing Opportunity

The author(s)

  • Michael Baer SVP, Head of Audience Measurement, US

Media & Brand Communication