Two-thirds of Americans are Regular Coffee Drinkers

Washington, DC — A recent Ipsos poll about common coffee habits shows that almost a third of Americans drink coffee everyday (32%) and a fifth drink coffee multiple times a day (22%). Two-thirds of Americans may be considered ‘regular coffee drinkers’ (66%), which the survey defines as those who drink coffee multiple times a week or more. When asked how often they use “I haven’t had my morning coffee yet” as an excuse for [blank], regular coffee drinkers are most likely to answer ‘being tired’ (25%), ‘being grouchy’ (20%), or ‘not being attentive’ (15%). More than half of Americans agree that some people can be excused for being tired (56%) if they have not had their morning coffee, and about half say the same about being grouchy (49%). Only a small portion believe that it is an appropriate excuse for making mistakes (28%), not remembering things (27%), or being late (18%).

Q1. How often do you drink coffee?

Q2. (Base: Respondents who drink coffee Multiple times a day/Everyday/Multiple times a week) How often do you use "I haven't had my morning coffee yet" as an excuse for:

Total always/often

a. Making mistakes

b. Not being attentive

c. Not remembering things

d. Being late

e. Being grouchy

f. Being tired

Q3. How much do you agree or disagree that, until they have had their morning coffee, some people can be excused for:

Total agree

a. Making mistakes

b. Not being attentive

c. Not remembering things

d. Being late

e. Being grouchy

f. Being tired

About the Study

These are findings from an Ipsos poll conducted August 28-29, 2018. For the survey, a sample of 1,003 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English.

The sample for this study was randomly drawn from Ipsos’ online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,003, DEFF=1.5, adjusted Confidence Interval=+/-5.0 percentage points).

For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can  download our brochure, see our public release protocol, or
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For more information on this news release, please contact:

Chris Jackson,
Vice President, US, Public Affairs
+1 202 420-2025
chris.jackson@ipsos.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.