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Life Moments Research: A rapid and cost-effective approach to capturing Day in the Life insights
In this case study, we share the transformative results our Life Moments approach offered a leading eye care industry organization.
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Leader of Ipsos in North America Appointed to CASRO Board of Directors
Pierre Le Manh to Step into Role on CASRO's Board in 2015
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CPG Expert Delivers `Out of the Box' Insights to Clients
Karen Lustig Joins Ipsos MarketQuest's U.S. Team as a Senior Vice President
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More than Half of Adults Set a Budget on Holiday Shopping
A Majority Plan to Spend $400 or Less on Gifts this Holiday Season
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How Mobile Video Can Drive the Future of Brand Marketing
New research conducted by Google and Ipsos show the power of mobile in grabbing millennials' attention. Based on the findings of this research, there are multiple ways that video, which is far less distracted on a smartphone than on TV, can create new opportunities on mobile for brand marketing. This article discusses the importance of thinking multi-screen, building for mobile, and creating in-the-moment experiences that are specific to this platform.