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Since the beginning of 2025, approval of President Trump’s handling of immigration has softened slightly
New ABC News/Washington Post/Ipsos polling finds Americans are divided on President Trump’s approach to immigration
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Why women’s sports are the next frontier for brand growth
From sold-out crowds to lucrative sponsorship deals, women's sports are finally getting the recognition they deserve. It’s a turning point for fandom, sponsorship, and competition, says Parity’s Alana Casner.
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As women’s sports grow in popularity, brands need to get in the game today
The data is clear: women’s sports are no longer a niche. So brands looking to tap into these audiences need to do more than show up, says Ipsos’ Johnny Sawyer.
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Most Americans report higher electricity, gas bills compared to a year ago
Four in five feel powerless to control their electricity or gas bills, while most do not understand what drives utility costs
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Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
The brands that commit to closing the portrayal gap — and pushing beyond traditional narratives — will be the ones that win with women, and all consumers, and drive long-term impact.
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Most Americans say prices will increase due to tariffs
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
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Most Americans read, but it's not our priority leisure activity
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
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Cancer screening options are important to older adults
Adults ages 50-75 want their healthcare provider to make them aware of Multi-Cancer Early Detection (MCED) tests so they can take action
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AXA Mind Health Report: Mental health continues to deteriorate around the world
A quarter of the global population is potentially affected by severe symptoms of depression, anxiety or stress (compared to 23% in 2023).
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Nutrition, Mental Resilience, and Infectious Disease Recovery
The Virsa Foundation, through its JIVINITI Research Program and in collaboration with Ipsos has released findings from the GAIA Study