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Ipsos Update - December 2019
Welcome to December’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. This month’s featured topics include the future of mobility, global infrastructure and threats facing the world today.
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The Future of Mobility - Autonomous, electric and shared
Our new paper explores the latest consumer thinking around the three main mobility trends, their impact on the automotive industry, and what this means for the future.
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The Internet of Things
Read more about the smart home devices that Americans are buying, why they want them, and how they are engaging with them.
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Flight-shaming: Would you change your travel plans to save the planet?
One in seven say they would pay more for travel with lower carbon footprint than airplanes.
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Cleaning Up Digital Ad Pollution
Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.
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One in Seven Globally Would Pay More for Travel with Lower Carbon-Footprint than Airplanes
Younger, More Educated Consumers Are More Willing to Use Lower Carbon-Footprint Alternatives to Air Travel
Transportation/Ipsos Public Transportation Institute
The Ipsos Public Transportation Institute has conducted research for Public Transportation authorities in Australia, Canada, Germany, Hong Kong, Netherlands, New Zealand, South Africa, the United Kingdom, and the USA.
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Ipsos Wins a Prestigious 2019 Content Marketing Award
Future-focused magazine honored for Best Print Publication
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What the Marie Kondo movement says about eCommerce
Learn how retailers can improve how consumers decide which items to bring into their home (and how to return items that don’t spark joy), thereby solving a true consumer need and achieving a massive competitive edge.
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US Parents 2019
Ipsos’ Janet Oak shares her insights and new data with eMarketer in their comprehensive report about parenthood today.