Cleaning Up Digital Ad Pollution

Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.

MarketingLand, September 6, 2019 - We know what physical pollution looks like and it is easy to rail against it.

As media pervades all aspects of our lives—and with it advertising—Ipsos’ Peter Minnium wonders if the psychic pollution caused by ugly advertising isn’t a danger worth fighting against.

In his latest article, Peter says that ads, like art, should aim to transport the audience from the mundane to a world of possibility. Just as public art can brighten a drab urban landscape, ads ought to accentuate our everyday lives, opening a window for us to look beyond the quotidian.

Read Peter’s article now about stopping ad pollution.

The author(s)

Related news

  • ANA: Automation without alienation
    AI Event

    ANA: Automation without alienation

    Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.
  • Amazon Ads unBoxed
    Advertising Event

    Amazon Ads unBoxed

    Ipsos is delighted to be taking part in Amazon’s annual flagship advertising conference packed with product announcements, customer stories, industry expertise, and actionable strategies to help deliver business outcomes.
  • [WEBINAR] How American brands can win carts and minds
    Brands Events replay

    [WEBINAR] How American brands can win carts and minds

    Learn how U.S. brands are leaning into their stories and winning Americans’ loyalty.