Cleaning Up Digital Ad Pollution

Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.

The author(s)

  • Peter Minnium President, US, Media Development
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MarketingLand, September 6, 2019 - We know what physical pollution looks like and it is easy to rail against it.

As media pervades all aspects of our lives—and with it advertising—Ipsos’ Peter Minnium wonders if the psychic pollution caused by ugly advertising isn’t a danger worth fighting against.

In his latest article, Peter says that ads, like art, should aim to transport the audience from the mundane to a world of possibility. Just as public art can brighten a drab urban landscape, ads ought to accentuate our everyday lives, opening a window for us to look beyond the quotidian.

Read Peter’s article now about stopping ad pollution.

The author(s)

  • Peter Minnium President, US, Media Development

Media & Brand Communication