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Americans are more confident about a Trump-led future except for one key topic
Americans overall are more confident about the country under Trump on a range of topics – except for access to abortion and reproductive care, according to the Ipsos Consumer Tracker
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What the Future: Parenting
Watch our on demand webinar to hear exclusive data and analysis on what today’s (and tomorrow’s) parents want, and how business leaders and policymakers can support them.
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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2024 race for president remains tied between former President Trump and President Biden
New Reuters/Ipsos polling finds many Americans are worried about election integrity
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High-purchase cost and convenience of charging logistics remains barriers to owning an EV for Americans
Ipsos polling finds that some non-EV owning Americans are nudged towards considering an EV by improved charging infrastructure and government subsidies
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Most Americans still think Trump should go to trial before the 2024 Presidential election
Meanwhile, partisanship divides Americans when it comes to believing whether Donald Trump is guilty of a number of alleged crimes
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More American women than men feel insecure in their finances
A new Ipsos poll conducted on behalf of BMO finds women more likely than men to be concerned with inflation, cost of living
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[WEBINAR] What the Future: Wellness
The picture of health is changing. New attitudes, innovations, and medications are transforming how millions manage their physical and mental wellness — and even greater shifts are on the horizon, from nutrition to prescriptions.
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With the nominations clinched, how does America feel about a Trump vs. Biden rematch?
Below are five charts on how Americans are feeling about the 2024 presidential election and the demographics to watch come November