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Determining Strength of Conviction

Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.

Americans Pass Judgment on the Plausibility UFO's, Extraterrestrial Visits and Life Itself

Ipsos/Reuters Poll (June 25): Core Political Approval

Ipsos/Reuters Poll: Charleston

Vacation Deficit Decreasing, But American Summer Vacationers Being More Cautious with Spending

While Nine in Ten Are Satisfied in their Relationship, One in Six Have Cheated on their Partner

Many Are Moving Away from More Traditional Views of Marriage, though Open Relationships Still Taboo

Ipsos Poll: Sharks

Ipsos Poll: Incarceration

Ipsos/Reuters Poll (June 11): Core Political Approval

Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs

New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves