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Younger adults more open to care in a non-traditional environment
A much higher percentage of younger adults believe a non-traditional retail environment is just as good as a dedicated healthcare provider
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AXA Future Risks Report 2022: Climate change becomes the number one emerging risk around the world
AXA released the ninth edition of its Future Risks Report. This global survey measures and ranks the evolution of perceptions of emerging risks.
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PODCAST: The Perils of Prediction
In this episode, you can hear our Global CEO Ben Page explain why and how we should take a different approach to facing an uncertain future.
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COMMGENIUS Happening Conference
This two-day virtual conference will take place during World Communications Week, and will feature more than two dozen speakers from across the world in 3 select focus areas: Becoming, Storytelling, and Publicity.
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Most Americans have used virtual assistant to get answers to their questions
Still, human representatives are seen as best able to answer complicated questions
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Data Dive: How the COVID-19 pandemic shaped views
In 5 infographics, we break down what Ipsos’ global polling reveals about the coronavirus crisis’ impact on everything from where we want to work to concern about mental health.
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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Republicans retain advantage over Democrats on key issues of the economy, crime
Less than three weeks from the midterm elections, half of registered voters see the midterms as a referendum on either Joe Biden or Donald Trump
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ARF Leading with Inclusive Insights
Establishing a brand that appeals to diverse audiences can not only increase sales with those audiences, but can also be critical to successfully marketing themselves to all consumers in the broader market.