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Ipsos shows why trust is the ultimate differentiator in the AI era
Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.
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Almost all Americans think gas prices have gone up and will get worse
Almost all Americans (84%) think gas prices will get worse in the next few weeks, according to new polling from the Ipsos Consumer Tracker — and that’s affecting a number of things we do as consumers.
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U.S. military action in Iran remains unpopular as 53% expect negative personal financial impacts
Ipsos Iran War Tracking Poll
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Calibrating Synthetic Confidence
Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.
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Most Americans say President Trump has not clearly explained U.S. goals in Iran
Six-in-ten expect U.S. military involvement in Iran to go on for an extended period of time
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Inflation remains front of mind for Americans, as few see a booming economy
Findings of a Reuters/Ipsos poll conducted between February 18-23, 2026, among 4,638 Americans
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VIBE Black Market Research & Insights Professionals Conference
The VIBE Conference — Visionary Insights, Bridging Experiences — is a groundbreaking event dedicated to empowering and advancing professionals in the market research and insights industry.
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More Americans disapprove than approve of U.S. strikes against Iran
Public split on whether President Trump’s willingness to use military force strengthens U.S. standing in the world
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Ipsos-CARD Dissertation Proposal Award 2026
Last fall, PhD students worldwide submitted interdisciplinary dissertation proposals to the annual competition co-sponsored by the Fox School’s Department of Marketing Center for Applied Research in Decision Making (CARD) and Ipsos.