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Inflation is changing Americans’ impulse buys. Here’s how.
Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
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Who gave Democrats the edge on the generic ballot?
Following the same people over time, FiveThirtyEight/Ipsos tracking unpacks the people and issues driving previously uncommitted Democratic voters to the midterms.
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Globally, 3 in 5 citizens say abortion should be legal in all or most cases
Proponents outnumber opponents in 22 of 27 countries surveyed; support is weaker
in the U.S. than in all other western countries -
MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. And more.
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Doctors and scientists are seen as the world’s most trustworthy professions
Military personnel are more trusted in the U.S. than in most other countries
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Four in ten across 28 countries expect their disposable income to fall over the next year
New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.
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U.S. consumer sentiment shows stability but remains muted
Americans show less confidence in their job security
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Taking steps towards sustainable travel
Global Ipsos polling finds many people are open to becoming more sustainable tourists.