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Testing--and Reaching--Your Product's Performance Potential

Ipsos' Product Precision(TM)Offers Expert Guidance For Developing Successful Products

AP/AOL Games Poll: Four In Ten Americans Play Electronic Games

The Resiliency Concept: It's All About Trustmarks

RBC CASH Index: Consumer Confidence Declines Sharply As Gas Prices And Mortgage Rates Spike

AP/Ipsos Poll: Poll Suggests Conservatives Uneasy With Bush, Raising GOP Fears About Election Day

The PC To Be Challenged By Competing Digital Platforms For Supremacy In Tomorrow's "Digital Den"

As More Americans Experiment With Digital Media, Television Peripherals Such
As The Digital Video Recorder And Dedicated Game Console Are Emerging As
Legitimate Competitors To The PC As The Preferred Digital Entertainment
Platform In The Home

New US Business Elite Survey Shows Senior Business Executives Responsible For Over $1 Trillion Annual Expenditure

Style Conscious Businessmen With Passion For The High-Tech Possessions Also Give Work-Life Balance Top Priority

AP/AOL Poll: More Than Half Of Baseball Fans Say The Sport Hasn't Done Enough To Curb Use Of Steroids

AP/Ipsos Poll: Shaky Confidence In Government's Ability To Deal With Bird Flu

Consumer Habits Are Hard to Break--Even Good Ones

Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis