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The Best Ads of Super Bowl 2026
Ipsos’ analysis of the strategies set to dominate the 2026 creative season
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WIRe: Humanizing Research with AI
Ipsos’ Jacquie Matthews joins an expert panel sharing practical insights on scaling empathy, turning data into compelling stories, and staying in tune with rapidly evolving audiences.
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ViVE: Digital Health Conference
Join us as our panel of experts discuss which of the ninety-nine solutions per problem will still exist in three years, and how should investors separate signals from noise before the market does it for them?
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ARF: Navigating Creative Strategy in High-Profile Sports Sponsorships
Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.
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Quality and desire lead in reasons Americans will splurge on a purchase
According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.
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One in three Americans don’t plan to celebrate Valentine’s Day
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.
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Americans think we’re handy. Here’s why that could be handy
A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.
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A partisan split has opened in the need for government to play a role in AI regulation
A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.
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Lack of need and lack of trust are still barriers for AI adoption
Lack of trust and lack of need are the main reasons people cite for not using AI more, according to the Ipsos Consumer Tracker.
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AI skepticism is still high, and ads could hurt trust even more
The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.