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Are You Ready to Buy a Home?
Most prospective first-time buyers aren’t...and don’t know it. A new Wells Fargo & Ipsos quiz reveals gaps for aspiring buyers
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Teaching Kids Responsibility and Work Ethic Through Money Rewards
Many parents give money rewards to their children as an intentional tool for learning and motivation, helping teach what it means to earn, build a strong work ethic, and reinforce positive behavior.
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Where Americans stand on the cost of living
Below are five charts on how Americans’ views of the cost of living has evolved and what this means for Trump and the Republican Party going forward
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Flexibility as an engine of workforce participation and resilience
New research commissioned by Uber and conducted by Ipsos explores how schedule and access flexibility help people earn while managing caregiving, health, school, rebuilding, and later career pacing.
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Americans Prioritize Democracy, Accountability, and Facts
A new survey for The Online Courtroom Project reveals that most Americans (55%) prefer equal power distribution among the three main governmental branches.
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Feel. Focus. Forge: Three moves to win Effies and grow brands
The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.
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Ipsos Launches Product Studio: A New Era of Product Testing
Discover Product Studio by Ipsos: Where AI speed, scientific rigor, and deep human insight converge.
Product Studio
Accelerate your journey to product superiority.
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More Americans say AI tools are being used at work
Half of American workers say AI tools like ChatGPT are now being used at their work, up from 38% last year, according to the Ipsos Consumer Tracker
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Americans are warming up on summer plans, despite high gas prices
High gas prices don’t seem to be deflating Americans’ summer plans. In fact, the number of people who say they’re planning vacations by car or plane this summer are actually up across the board, according to new data from the Ipsos Consumer Tracker.