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TURFing Your Way to Successful New Product Introductions

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DTC Ads for Prescription Drugs are Proving Their Worth

Six years of consumer purchase trends support their effectiveness, reveals Ipsos PharmTrends174

Leading Survey-Based Marketing Research Group Launches New U.S. Company

Ipsos-Insight Aims To Take Bigger Slice of $6 billion MR Pie

Women as Consumers

An Untapped Market?

Why Category Buying Behavior Matters

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Why Category Buying Behavior Matters

Advertising Recall for Prescription Drugs Rises

However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends

DTC Advertising Comes of Age

Newer Ad Campaigns Most Effective, Ipsos PharmTrends Shows

Don't Leave New Product Launches to Guesswork

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Is Direct-to-Consumer Advertising for Drug Samples Effective?

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