Ipsos Is On The Move In Chicagoland
Company Centralizes Sister Companies For Better Service And Greater Efficiencies To Clients
Chicago, IL - The Ipsos Group today announced the integration of its two Chicago offices into one, new downtown office located at 111 North Canal St. to optimize cross-company efficiencies and to better serve its growing client base.
The new 21,000-square-foot office will house 60 research and operations staff from the company's Ipsos-Insight marketing research division, the Ipsos-Public Affairs opinion research division, as well Ipsos-ASI, The Advertising Research Company. Ipsos has been represented in the Chicago area by its affiliates since 1972. The company's client roster includes multinationals in the consumer packaged goods, food, electronic, hotel, and technology sectors.
"Ipsos-Insight's talented researchers are among the best in the business. We transform information into the insight clients need to make smart business-building decisions; now we can do that more efficiently and seamlessly for Chicago-based clients better than ever," said Lisa Lanier, Senior Vice-President and Practice Leader of the Ipsos-Insight Consumer Products division in Chicago.
Added Lana Busignani, Senior Vice-President and Practice Leader of the Ipsos-ASI advertising research division in the area: "The move is all about unlocking the power of Ipsos for our clients by bringing together research specialists and operations staff from sister companies under one roof."
The Ipsos Group is the world's second largest survey-based marketing research company with annual revenues in excess of $500 million. It was cited as the fastest growing marketing research company in the U.S. between 1997 and 2002 by the influential industry newsletter, Inside Research. Its revenue growth rate over that period was 443%.
About Ipsos in North America
Ipsos offers a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, public opinion, customer loyalty research, as well as forecasting and modeling. Member companies also offer a full line of custom, syndicated, omnibus, panel, and online research products and services. The Ipsos Group is the second largest-survey based marketing research company in the world. Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.
For more information please contact:
Lisa Lanier
312-665-0600
Lana Busignani
312-665-0600
BACKGROUNDER:
Ipsos Group Fast Facts:
- Founded: 1975 by Didier Truchot
- Rank among global survey-based research companies: 2
- Total Revenues in 2002: $509 million (or 538.5 million euros)
- Number of countries with Ipsos offices: 35
- Total number of countries in which Ipsos conducts research: 100+
- Number of full-time Ipsos employees: 4,000
- Number of clients around the world: 4,500+
- Interviews conducted each year: 6 million
- Companies: Ipsos-ASI (1962), Ipsos-Novaction (1972), Ipsos-Vantis (1990), Ipsos-Public Affairs (2000), and as of April 2003, Ipsos-Insight.
- Employees: 3,000 researchers, field and support staff
- Business-to-business interviewers: 140
- Panels: The Ipsos Online Panel consists of over 800,000 panelists from around the world (with access to nearly 2.5 million individuals). The Home Testing Institute (HTI) Panel comprises 400,000 U.S. households (over 1 million individuals). The American Shoppers Panel comprises 16,000 households who record monthly purchasing in a diary of selected categories.
- Offices: New York, Long Island, Norwalk (CT), Washington D.C., Chicago, Greensboro (NC), Cincinnati, Minneapolis, Houston, San Ramon (CA), San Francisco, and seven locations in Canada.
- Total revenues for Ipsos in North America in 2002 were $211 million, up 23% from $172 million in 2001.
