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The Brand vs. Performance Media Debate
Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
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Holiday Share of Wallet Success
Watch our on-demand webinar illustrating how a holiday micro-shop is an essential part of your seasonal strategy.
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Reuters/Ipsos Survey: Core Political Impeachment Tracker (10/30/2019)
Americans hold firm on their views about impeachment against President Trump
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Media ROI in the Era of Walled Gardens
Discover tips for holistically optimizing your marketing investments by overcoming the challenges of limited data sharing.
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[WEBINAR] Maximizing market foresight in pharma & healthcare
Join us for a complimentary webinar to learn how you can prepare plans addressing critical points through a proven approach to market foresight.
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Is ‘digital empathy’ an oxymoron?
Peter’s latest article posits that data doesn’t care, technology doesn’t care, and digital ads don’t care; but people do care and too many marketers have forgotten this.
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Does work make you happy? Not so much if you're in developed world
Having a meaningful job ranked 13th out of 29 sources of happiness in a global survey.
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Less Than Half of Americans Believe Ghosts Are Real
Vast majority of parents eat their child's Halloween candy
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Reuters/Ipsos Survey: Core Political Impeachment Tracker (10/23/2019)
Americans continue to be divided on whether President Trump should be impeached or not.