Search

The Wallet Allocation Rule: Winning the Battle for Share is Now Available at Bookstores and Online Retailers Everywhere

Ipsos/Reuters Poll: Drones

Ipsos/Reuters Poll (February 5): Core Political Approval

Ipsos/RBC Consumer Outlook Index: February 2015

Getting More Mileage With Auto Marketing

Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.

Today's Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car - Make it Black... or Silver, or Blue, or Red!

Forward Passing Passions

MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.

Using Margin of Error with Non-Probability Panels

Most marketing researchers know that using Margin of Error with convenience samples, non-probability samples, and online research panels is inappropriate. However, some researchers continue to report MOE as there does not seem to be a simple or any alternative.

Ipsos/Reuters Poll (January 29): Core Political Approval

Ipsos/Reuters Poll (January 29): U.S. Oil Production