Ipsos
Insights Hub
5 Principles For Proving That Digital Advertising Works

5 Principles For Proving That Digital Advertising Works

As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.

12.03.15

Marketing Land Article

Peter's perspective on the evolution of digital advertising and how it has finally found its place was also added to a related article about social display mutations working for advertisers. Says Minnium, "We are now moving from the unnatural form of a static banner at the side of the page to its natural form: into the users' stream."

ClickZ Article

The author(s)

Peter Minnium

President, US, Media Development

Send an email

More insights about Technology & Telecoms

Online Research Publication
A New World: Transitioning research online
The decision to move from offline to online research should not be “if”, but when.

03.13.20
Data Privacy Publication
Disruptive technologies: How data is collected when you can’t get on the ground
Remote sensing – satellites, drones, social listening & AI – are changing the way we collect data.
01.22.20
Polling Publication
Polls, Surveys and Rankings: Three Wrongs & Some Rights
In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and good journalism in the age of fake news.
03.17.17