5 Principles For Proving That Digital Advertising Works
As digital advertising continues to transform, Ipsos' Peter Minnium shares five things he's learned to help marketers take advantage of this new, digitally driven world.
Peter's perspective on the evolution of digital advertising and how it has finally found its place was also added to a related article about social display mutations working for advertisers. Says Minnium, "We are now moving from the unnatural form of a static banner at the side of the page to its natural form: into the users' stream."
