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How Mobile Video Can Drive the Future of Brand Marketing
New research conducted by Google and Ipsos show the power of mobile in grabbing millennials' attention. Based on the findings of this research, there are multiple ways that video, which is far less distracted on a smartphone than on TV, can create new opportunities on mobile for brand marketing. This article discusses the importance of thinking multi-screen, building for mobile, and creating in-the-moment experiences that are specific to this platform.
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New Research Shows How Digital Connects Shoppers to Local Stores
New research conducted by Ipsos MediaCT in partnership with Google and Sterling Brands sheds new light on the nuanced relationship between digital and in-store shopping.
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The Perils of Perception:Americans Fail on All Measures of `Perceptions versus Facts' in Unique Socio-demographic Knowledge Test
Places 13th of 14 Countries Surveyed
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Picture This: A Faster Alternative to Day in the Life Research
Ipsos Healthcare has developed an approach that can be completed in as little as one week that still captures a rich database of moments in customers' lives when they are interacting with a specific product or category.
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How to Make Your Brand More Attractive
Ipsos UU's Analytical Frameworks are a series of 12 models designed to help UU researchers all over the world design their research and structure qualitative data in consistent and relevant ways.