Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.
Topics covered included:
- A demonstration of cutting edge neuro- and behavioral research tools including facial coding, Implicit Reaction Time (IRT(TM)) Testing, biometrics, EEG and eye tracking;
- How to leverage mobile technologies including ibeacons and geo locations to augment traditional research;
- HOT qualitative techniques that leave focus groups in the dust;
- How the world's biggest brands are leveraging secret shoppers to measure performance and optimize retail strategies;
- How to use social media data to understand your brand's digital footprint in comparison to the competition, and much more.
Best of all, we had two keynote speakers starting with our own Donna Sabino shared the results of a LinkedIn study examining Millennials' attitudes towards financial services offerings and Isaac Munoz, Manager of Customer Intelligence at Southwest Airlines, who talked about why Southwest updated their visual identity and the scientific approach they took to doing it.
