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Featured insights & publications

Consumer Confidence Index Survey

January 2026: Global consumer confidence rises to begin 2026

Expectations and Jobs sub-indices both increase significantly in the January 2026 release of the Ipsos Global Consumer Confidence Index.

02.02.26

Trends & Prospective Survey

Ipsos Predictions Survey 2026

18.12.25

Consumer Behaviour Survey

Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

15.12.25

Climate change Survey

Attitudes to COP30

15.12.25

Environmental, Social and Governance (ESG) Survey

Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

15.12.25

Artificial Intelligence (AI) 05.08.24

AI in Vietnam 2024

Ipsos Global Trends 2024: Vietnam edition

Global Trends 28.10.24

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

Generations 17.09.24

Generation Myths & Realities 2024

All content

Global Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

30.09.25
Artificial Intelligence (AI) Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

19.06.25
Advertising Survey

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

14.04.25
Global Trends Survey

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product. What do global, and especially Vietnamese, citizens think and feel?

28.10.24
Mental Health Survey

Ipsos World Mental Health Day Report

Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024

11.10.24
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Public Health Survey

Ipsos Health Service Report 2024: Mental Health seen as the biggest Health issue

Across 31 countries 44% rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges

11.10.24
Generations Survey

Generation Myths & Realities 2024

How will Vietnam's demographic shifts shape your business strategies? Discover the key trends and insights to navigate an aging society.

17.09.24
Society Survey

The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder

How accurately do global citizens perceive their education systems?

29.08.24
Artificial Intelligence (AI) Survey

AI in Vietnam 2024

AI in Vietnam: High Excitement and Trust Amidst Technological Advancements

05.08.24
Artificial Intelligence (AI) Survey

Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

08.07.24
Artificial Intelligence (AI) Survey

The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.

06.06.24