Insights Hub

Ipsos VN AI Monitor 2024

AI in Vietnam 2024

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Ipsos Global Trends 2024: Vietnam edition
Global Trends

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

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Ipsos Vietnam _ Generation Myths & Realities 2024
Generations

Generation Myths & Realities 2024

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All content

  • Advertising Publication

    MISFITS: How creativity in advertising sparks brand growth

    Creativity is often celebrated as the fuel of effective advertising, but it has a problem. It is an enigma of artistic work, with a range of definitions, wrapped in uncertainty, which often collides with marketers’ needs for stable returns from their advertising investments
  • Ipsos Update Publication

    Ipsos Update – August 2022

    With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
  • Taking steps towards sustainable travel

    Global Ipsos polling finds many people are open to becoming more sustainable tourists.
  • Society Survey

    What Worries the World – July 2022

    Concern about inflation continues to rise and is the top worry for the fourth month in a row.
  • Global consumer confidence falls to lowest point since May 2021

    National sentiment at its lowest in over a year for world’s six largest advanced economies
  • Survey

    Introducing Synthesio’s trend discovery engine: Topic Modeling

    Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!