Insights Hub

Ipsos VN AI Monitor 2024

AI in Vietnam 2024

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Ipsos Global Trends 2024: Vietnam edition
Global Trends

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

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Ipsos Vietnam _ Generation Myths & Realities 2024
Generations

Generation Myths & Realities 2024

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All content

  • Survey

    The implications of COVID-19 on our diet & health

    Almost a third of people globally have gained weight during pandemic, despite awareness of link between obesity and COVID-19 outcomes.
  • Publication

    The power of research panels

    Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights. We believe the future of quality market research will continue to depend on properly managed research panels.
  • Survey

    45% of people globally are currently trying to lose weight

    More than half of the global population would rather exercise more and/or eat more healthily, but not diet as the actions they would take when trying to lose weight. But from a dietary perspective, sugar is seen as the main component that people would look to reduce or eliminate to help with weight loss.
  • Survey

    U.S. and U.K. are optimistic indicators for COVID-19 vaccination uptake

    New Ipsos-World Economic Forum survey following the release of a vaccine in the U.S. and U.K finds intentions to get vaccinated up in both countries, but down in several others as many worry about side effects.
  • Survey

    Global predictions for 2021

    After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves, according to a new Ipsos' Global Advisor poll in 31 countries. However, worries about the long-term impact of COVID-19 are prevalent, and concerns about global warming, the economy, and general tolerance of others have not gone away.
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  • Survey

    Anxiety, stress and loneliness: COVID’s toll on the lives of workers

    New 28-country survey for the World Economic Forum reveals most employed adults report experiencing significant work-related disruption with a negative impact on their wellbeing.
  • Survey

    “What Worries the World?”: The answer is still, predominantly, Coronavirus

    COVID-19 continues to lead our ranking of the top global concerns for the ninth consecutive month as we round out the results of our global survey in 2020.
  • Publication

    A Year in Review - 2020

    This has been a year of momentous change – real and anticipated. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
  • Survey

    Global consumer confidence still picking up slowly

    Consumer sentiment is back to pre-pandemic levels in Australia and holds up in most of Europe while it dips in the U.S.
  • Publication

    The Science of Behaviour Change

    The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
  • Publication

    Ipsos Affluent Survey Asia Pacific

    Ipsos Affluent Survey Asia Pacific (a.k.a. Affluent Asia) is Asia’s reference survey for reaching the region’s affluent consumers. It provides a comprehensive overview of media consumption and product usage for this elusive and important group, which accounts for the top 13% by income of the population.