We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
A crisis such as the COVID-19 pandemic provides impetus for rapid change in consumer attitudes and behaviour as people cope with the changes in their environment.
Seven in ten adults worldwide (70%) say abortion should be permitted, according to a new Ipsos Global Advisor survey of nearly 17,500 men and women from 25 countries.
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
![[Report] Living in Crisis: Masked Up and Moving Forward in SEA](/sites/default/files/styles/list_item_image/public/ct/publication/2020-10/victor-he-px9z5zijwo8-unsplash.jpg?itok=AbUdMetp)
