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  Trends & Prospective Survey

  Ipsos Predictions Survey 2026

  The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

  18.12.25
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  Consumer Behaviour Survey

  Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

  Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
  
  

  15.12.25
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  Climate change Survey

  Attitudes to COP30

  Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose, according to a new Ipsos Global Advisor survey.

  15.12.25
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  Environmental, Social and Governance (ESG) Survey

  Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point

  Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness. Spanning 32 countries, our report reveals regional differences in climate policy expectations and economic apprehensions, providing a roadmap for strategic climate engagement.

  15.12.25
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  Global Trends Survey

  Global Optimism Declines According to Ipsos Global Trends 9th Edition

  Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

  30.09.25

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  Artificial Intelligence (AI) Survey

  Conflicting Global Perceptions around AI present Mixed Signals for Brands

  In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

  19.06.25
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  Advertising Survey

  Misfits and the Machine: Why AI alone can’t crack creative effectiveness

  In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

  14.04.25
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  Global Trends Survey

  Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

  Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product. What do global, and especially Vietnamese, citizens think and feel?

  28.10.24
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  Mental Health Survey

  Ipsos World Mental Health Day Report

  Younger people (particularly young women) are the most likely to feel depressed and take time off work due to stress according to an Ipsos report for World Mental Health Day 2024

  11.10.24
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  Public Health Survey

  Ipsos Health Service Report 2024: Mental Health seen as the biggest Health issue

  Across 31 countries 44% rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges

  11.10.24
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  Generations Survey

  Generation Myths & Realities 2024

  How will Vietnam's demographic shifts shape your business strategies? Discover the key trends and insights to navigate an aging society.

  17.09.24