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Featured insights & publications

Global Trends Survey

Global Optimism Declines According to Ipsos Global Trends 9th Edition

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

30.09.25

Artificial Intelligence (AI) Survey

Conflicting Global Perceptions around AI present Mixed Signals for Brands

19.06.25

Advertising Survey

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

14.04.25

Global Trends Survey

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

28.10.24

Mental Health Survey

Ipsos World Mental Health Day Report

11.10.24

Artificial Intelligence (AI) 05.08.24

AI in Vietnam 2024

Ipsos Global Trends 2024: Vietnam edition

Global Trends 28.10.24

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

Generations 17.09.24

Generation Myths & Realities 2024

All content

Public Health Survey

Ipsos Health Service Report 2024: Mental Health seen as the biggest Health issue

Across 31 countries 44% rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges

11.10.24
Generations Survey

Generation Myths & Realities 2024

How will Vietnam's demographic shifts shape your business strategies? Discover the key trends and insights to navigate an aging society.

17.09.24
Society Survey

The Ipsos Education Monitor 2024: Widespread support for banning social media for under 14s and acceptance that kids today have it harder

How accurately do global citizens perceive their education systems?

29.08.24
Artificial Intelligence (AI) Survey

AI in Vietnam 2024

AI in Vietnam: High Excitement and Trust Amidst Technological Advancements

05.08.24
Artificial Intelligence (AI) Survey

Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

08.07.24
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Artificial Intelligence (AI) Survey

The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.

06.06.24
Consumer Behaviour Survey

Ipsos Affluent Pulse 2024

AFFLUENT PULSE is a comprehensive and robust source of insights into the Affluent population in Vietnam.

03.06.24
Inequalities Survey

Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+

Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community

29.05.24
What Worries the World Survey

What Worries the World – July 2024

Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.

23.05.24
Generations Survey

Ipsos Generations Report 2024: Are we prepared for population decline?

The second edition of the Ipsos Generations Report finds that most people don’t know what generation they belong to, explores the business opportunities brands risk missing out on by ignoring mature adults.

03.05.24
Sustainability Survey

Earth Day 2024: Changing Attitudes and Actions Towards Climate Change

After the tenth consecutive monthly heat record, apathy reins in the fight against climate change, especially among young men.

19.04.24