Ipsos Update – December 2025

In this edition:

• Is Life Getting Better? – We asked the public to assess how life is in 2025 compared to their perceptions of life in 1975.
• Attitudes to COP30 – Across 30 countries, as many people don’t know the main objective of COP30 as know its purpose.
• World Affairs & Security Forum – New polling for Halifax International Security Forum explores global attitudes towards conflicts and threats to the world.
• Seeing the Unseen – We examine how integrating HI and AI can improve product testing using technologies such as vision AI and AI agents.
• Cost of Living Monitor 2025 – The 8th edition tracks how people across 30 countries feel about their finances during the “Uneasy Decade”.
• State of Democracy 2025 – The latest edition finds a continued dissatisfaction with how democracy works.
• The Cedar’s Turn – We track Lebanon’s emerging momentum and cautious optimism as the nation starts to turn a new leaf.
• 2026 World’s Best Cities – The newest report reveals the top 100 cities with the best reputations around the world.

Also:

• Beyond Appearances is a new book co-authored by Ipsos experts in France, offering reasons why the nation should be uncharacteristically cheerful.
• Perceptions of division in the UK have reached their highest point since trends began in 2020. Find out why.
• This new report reframes Alzheimer’s disease as a health system risk multiplier and explores the knock-on effects.
• The Ipsos Knowledge Center (IKC) Directory has been updated to include the latest research and thinking on a wide range of topics.