Brands

Ageing, Healthcare, Gaming… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Watch our video and experience the simplicity and effectiveness of Ipsos PersonaBot in action.

In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

How to build brand success across generations with the power of empathy

Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product. What do global, and especially Vietnamese, citizens think and feel?

Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.