Brands


Brands Publication

Ipsos Update – February 2025

Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Ipsos Update Publication

Ipsos Update – December 2024

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Global Trends Survey

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product. What do global, and especially Vietnamese, citizens think and feel?
Marketing Publication

Acting with an Empathetic Marketing Mindset

Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.

AI in Vietnam 2024

AI in Vietnam: High Excitement and Trust Amidst Technological Advancements
Advertising Publication

Advertising for Better Representation: Creativity for all

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

AI and the Future of CX

Designing empathetic and meaningful experiences.
Ipsos Update Publication

Ipsos Update – May 2024

Earth, plastics, society … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The power of the ESG x Brand collaboration

Opening opportunities to positively shape expectations and drive brand success.