Brands

In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.

How to build brand success across generations with the power of empathy

Housing, Shopping … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product. What do global, and especially Vietnamese, citizens think and feel?

Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.

AI in Vietnam: High Excitement and Trust Amidst Technological Advancements

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

Designing empathetic and meaningful experiences.