Brands


AI in Vietnam 2024

AI in Vietnam: High Excitement and Trust Amidst Technological Advancements
Advertising Publication

Advertising for Better Representation: Creativity for all

Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.

AI and the Future of CX

Designing empathetic and meaningful experiences.
Ipsos Update Publication

Ipsos Update – May 2024

Earth, plastics, society … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

The power of the ESG x Brand collaboration

Opening opportunities to positively shape expectations and drive brand success.
Shopper Publication

How context can inspire brand growth

Shaping brands through contextual insights
Advertising Publication

Unlocking the creative potential of out-of-home advertising

Thinking outside of the billboard.
Society Publication

Crafting Brand Success in the Modern Vietnamese Home Meal Landscape

Dive into the vibrant world of Vietnamese home meals where tradition meets modernity, and cultural values shape dining experiences.
Brands Survey

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.