Shopper

Ipsos _ Tết 2026 Sentiment study
Market Research Ipsos Voices

TẾT 2026 in Vietnam: Festive hearts, sharper carts

Tet is Vietnam’s defining season of reunion, remembrance, and renewal. Move beyond what sold where. Be where decisions happen. The latest Ipsos study uncovers Vietnamese consumer sentiment and behaviors for Tet 2026, and plan Tet 2027 with confidence and clarity.
Ipsos Views: How context can inspire brand growth
Shopper Publication

How context can inspire brand growth

Shaping brands through contextual insights
Ipsos Views: Shifting Shoppers’ ESG Attitudes to Action
Environmental, Social and Governance (ESG) Publication

Shifting Shoppers’ ESG Attitudes to Action

How to drive behaviour change.
Ipsos | Data dive | consumer confidence
Consumers Survey

Data Dive: Global consumer confidence softens in 2022

In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.
Ipsos | Keys Webinar | Convergent commerce
Consumer Behaviour Webinar

[Webinar] KEYS - Convergent Commerce

Join us on 17th November for a new KEYS webinar
Humanising omnichannel | Ipsos
Omnichannel Publication

Up close and personal: Humanising omnichannel

Humanising omnichannel means seamless customer journeys are just the start.
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E-Commerce Survey

Ipsos Launches Syndicated E-Commerce Study

A global study focused on helping you to drive online sales and future-proof your strategies
new omnichannel world is changing shopper behaviour | Ipsos
Shopper Publication

Beyond price promotions

A new approach to Point of Sales activation
The Evolution of Shopper Behaviour
Shopper Publication

The Evolution of Shopper Behaviour

Brands need to connect with shoppers in the moments that matter most.