Tet is Vietnam’s defining season of reunion, remembrance, and renewal. Move beyond what sold where. Be where decisions happen. The latest Ipsos study uncovers Vietnamese consumer sentiment and behaviors for Tet 2026, and plan Tet 2027 with confidence and clarity.
In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.
