Consumption

Lunar New Year has been and gone, and we’re ready for that time-honoured agency tradition of examining how different brands engaged with the festivities.

Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.

As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.

What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.

When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.