Insights Hub

Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

Show more
Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

Show more
Generational Marketing: Breaking free from stereotypes
Brands

Generational Marketing: Breaking free from stereotypes

Show more

All content

  • Politics Survey

    Possible political party choices in the 2024 election

    Indications are that a record number of political parties will participate in next year’s National and Provincial elections. They will also for the first time be joined by independent candidates.
  • Well Being Survey

    The global discourse on Mental Health

    Stress is taking a toll on the workforce, with half of online South Africans confessing to having needed time off from work due to stress in the past year. This sentiment is echoed on a global scale, as nearly 4 in 10 people across 31 countries share a similar experience.
  • Ipsos Update Publication

    Ipsos Update – October 2023

    Education, infrastructure, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update – September 2023

    Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update – August 2023

    Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Ipsos Update Publication

    Ipsos Update – July 2023

    Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • War/Terrorism Survey

    African sentiment is favouring Ukraine

    Ahead of the African Peace Initiative visit to Kyiv and Moscow, the upcoming Russia/Africa meetings in St. Petersburg and the BRICS Summit in South Africa in August, international research company Ipsos polled African citizens on their attitudes towards Russia, Ukraine and the controversial position on the war taken by some African governments.
  • Ipsos Update Publication

    Ipsos Update – June 2023

    Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • ChatGPT and the rise of generative AI: navigating the changing landscape of AI

    While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.
  • South Africa’s unemployment nightmare: The burden on its people

    According to the recent Ipsos What Worries the World survey, a total of 69% of South Africans cite unemployment as their top worry, as opposed to 41% of the rest of world who chose inflation as their top worry.
  • Ipsos Update Survey

    Ipsos Update – May 2023

    Generations, corporate purpose, climate change… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
  • Generations Publication

    We need to talk about generations - Understanding generations

    Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.