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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

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Generational Marketing: Breaking free from stereotypes
Brands

Generational Marketing: Breaking free from stereotypes

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All content

  • Election Survey

    Voter registration low amongst the youth

    The IEC’s focus on motivating young people in South Africa to register to vote in May this year Is very necessary, as only six in every ten (61%) between the ages of 18 and 24 are already registered to vote. This will be the first opportunity for many of this age group to have a direct influence on the democracy and administration of their country and the low registration is concerning.
  • Election Survey

    Ipsos Poll: ANC at 61%

    With the next national election planned for May this year, voters are making up their minds about which party to support. However, uncertainty is rife - many people are not sure which party to vote for, giving political parties the opportunity to try and influence voters before the election comes around.
  • Survey

    Our misperceptions about crime and violence, sex, climate change, the economy and other key issues

    Ipsos’ latest Perils of Perception study shows which key facts the online public across 37 countries get right about their society – and which they get wrong. Now in its fifth year, the survey aims to highlight how we’re wired to think in certain ways and how our environment influences our (mis)perceptions.
  • Brands Survey

    Survey: Most Influential Brands in South Africa.

    Ipsos South Africa has released the results of its inaugural survey measuring the influence that brands have on South Africans at an event held at Melrose Arch on Friday 16th November.
  • Toyota continues to dominate SA vehicle quality survey

    Toyota has improved on its 2016 performance in the latest Ipsos Vehicle Quality Awards. The Ipsos Vehicle Quality Survey (VQS) was conducted throughout South Africa in 2017, involving survey feedback from 7 000 owners of vehicles from 16 brands. Toyota achieved 13 gold awards – seven for passenger cars and six for LCVs – from 16 categories. This compares to 9 gold awards won by Toyota in the 2016 survey so a marked improvement year on year.

  • Ipsos Update Publication

    Ipsos Update - October 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
  • Economic Pulse Publication

    Economic Pulse of the World - September 2018

    The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
  • Ipsos Update Publication

    Ipsos Update - September 2018

    Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.
  • Economic Pulse Publication

    Economic Pulse of the World - August 2018

    After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.
  • Polling Survey

    Vast majority of South Africans believe the lion breeding industry harms the country’s international reputation

    Economic contribution of the industry is tiny compared to the tourism industry, which lion breeding may undermine
  • Politics Survey

    South Africans rate Cyril Ramaphosa

    JOHANNESBURG –The first part of 2018 has been a bumpy ride for South African politics – as predicted by political analysts at the beginning of the year. The new president of the country has multiple issues to address; namely the poor performance of the Rand, the slow growth of the economy, policy uncertainty, political leaders following their own agendas, and other issues are complicating the political scene and progress in the country.
  • Volkswagen and Audi Brands continue to dominate customer care in South Africa

    The Volkswagen and Audi brands have again dominated the top positions in the latest automotive customer care survey conducted by Ipsos in South Africa. This research, based on interviews with more than 20 000 customers in 2017, covered both purchasing and servicing experiences.