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Ignite Growth with Collective Innovation - Ipsos
Innovation

Ignite Growth with Collective Innovation

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Ipsos Views: Misfits and the Machine: Why AI alone can’t crack creative effectiveness
Advertising

Misfits and the Machine: Why AI alone can’t crack creative effectiveness

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Generational Marketing: Breaking free from stereotypes
Brands

Generational Marketing: Breaking free from stereotypes

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All content

  • Voice of the Customer Publication

    Drive Your Results With Target-Setting Analytics

    This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
  • Ipsos Update Publication

    Ipsos Update - January / February 2017

    Welcome to the first Ipsos Update of 2017 - our monthly selection of research and thinking from Ipsos’ teams around the world.
  • Economic Pulse Publication

    The Economic Pulse of the World - January 2017

    Despite the optimistic ending to 2016, 2017 has not started on a positive note, with all three economic indicators stumbling right out of the gate. The future will show if this a momentary glitch, or a sign of things to come.
  • Business Publication

    3D Printing - The 3D Opportunity

    The genesis of a new realm of possibility in manufacturing and supply chain. 3D printing is truly revolutionary. The ability to print bespoke parts and products will transform industrial manufacturing as well as many other sectors including Healthcare.
  • Politics Survey

    Poll: South Africans disappointed by Political Leaders​

    JOHANNESBURG – South Africans appear disheartened by the country's political leadership, according to the latest eNCA / Ipsos Approval Ratings poll.
  • Consumers Publication

    Incremental versus Monumental Decision-Making

    How to Keep Up with the Pace of Business in the New Reality - In this article, we will describe an alternative incremental approach to decision-making that keeps up with the pace of business in today’s rapidly and fundamentally changing world.
  • Advertising Publication

    Confessions of the Admen

    In all walks of life and throughout history, people have projected their own worldview onto their surroundings to help better understand it: we also tend to use mental shortcuts (heuristics) to help us make decisions, but these can often be misinformed and ill-judged.
  • Customer Experience Publication

    What to look for when researching a new vehicle

    "For those looking for an accurate insight into the ownership experience offered by a certain vehicle – including both product quality and feedback on the sales and after service experience – quality market research can provide the answer, particularly when the surveys are conducted correctly."
  • Audi shines with eight gold awards in Ipsos Passenger Car Product Quality Survey

    Audi was once again the shining star brand in the annual Ipsos Passenger Car Product Survey with seven Gold awards. Next best in this survey, based on results collected in 2015, was Toyota on five Gold. Then followed Volkswagen, Mercedes Benz and Nissan (two Golds each) and Volvo (one Gold).
  • Globalisation Survey

    What the World worries about


    Global Ipsos study finds unemployment is the biggest worry of the world;

    Britain is the country most worried about immigration and extremism out of 25 countries around the world;

    French most likely to say things are going in wrong direction in their country;

    Turks are those most worried about terrorism - the highest level of worry about any specific issue;

    For South Africans, financial and political corruption is the issue that causes the most concern, followed by unemployment and then crime/violence
  • Brands Publication

    Brands don't buy brands - people do

    Businesses want to know how they can grow their brands. This is a simple question with complex answers, answers that start with people in real life – how they choose brands and, most importantly, how you can influence them to choose your brand more.
  • Politics Survey

    Ipsos pre-election forecasting on the mark nationally

    Ipsos in South Africa again delivered a very close forecast on the final local election results. At its latest release of its poll findings (released Monday 1 August), Ipsos suggested that the ANC would garner 54% of the votes, the DA 26% and the EFF 8%.