Currently a third (33%) of registered voters agree (either "strongly agree" or "agree") with the statement "I will seriously consider not voting in the 2016 municipal elections because I am unhappy with service delivery".
In addition, less than half (44%) says "Overall, I trust government to deliver effective services to the public". These are two of the most interesting findings of the pre-election Pulse of the People™ study conducted by Ipsos in June and July this year.
Ipsos in South Africa is pleased to announce the appointment of its new Country Manager – Nick Coates, following the departure of previous County Manager, Ryan Gould.
With the Local Government Elections coming up on 3rd August, all political parties want to make the best of the remaining seven weeks to rally more support. With young people making up a good deal of new votes, it is valuable to know how they think and feel about politics, political parties, and local issues.
From 29 March 2016 to 11 May 2016, Ipsos conducted 3,786 face-to-face interviews in the homes and home languages of randomly chosen respondents, representative of South Africans 15 years and older. Of these 912 were in the 15 to 24 age group.
The owners of light commercial vehicles (LCVs) in South Africa are getting a very good deal in terms of their purchasing and servicing experience according to the results of the 2015 Ipsos customer satisfaction market research of the local automotive industry which were released recently.
The continent of Africa is largely viewed as the next big opportunity for business growth yet details remain sketchy, from articles denying its very existence to dramatic generalisation of what this market is all about.
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
