Consumer Behaviour

In a world where consumer attitudes are always changing, truly understanding how people think is crucial for brands wanting to grow. Asking three basic questions can help organisations stay on track, connect with customers, and achieve lasting results.

What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?

How to surf between constants and changes.

A playbook for innovation leaders in the CPG industry.

More than eight in every ten online South Africans (84%) agree that a total lockdown was correct - given the risks of the Covid-19 epidemic.

Chinese Life under Covid-19: The Change of Behaviours and Attitudes

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.

Setting an all-time high, this month’s global Consumer Confidence National Index has risen to 50.5.

Overall confidence no longer growing in largest economies, global expectations index plateauing.