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The Ipsos Almanac

Welcome to the Ipsos Almanac

Welcome to the Ipsos Almanac – our annual review of how the events, trends and surprises of the last 12 months will shape what happens next.

Navigating the change cyclone: four lessons for leaders

The conversation around change is louder and more prominent than ever before. Change itself has become the status quo, as we see businesses reshaping, refocusing and rethinking in the post-Covid era.

Four critical trends that will drive brand growth in 2024 and beyond

We examine how brands will make positive contributions to our lives and the world around us in 2024.

From 'Everything Everywhere All at Once' to 'Not Much, Anywhere, Anytime Soon'?

A reflection on ESG in 2023 and guidelines for 2024

Demography is politics

Population change is poised to be one of the most crucial political issues of the 21st century. How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.

Bridging the divide through positive portrayal in advertising

We show how positive representations in advertising don’t just have a positive effect on society; they also enhance brand relationships and drive behaviour change.

Gen AI: The need for Human Intelligence (HI) with Artificial Intelligence (AI)

Generative AI has the potential to change many aspects of our worlds, but it still needs a human inside.

The events of 2023


The stats of the year

Explore our most interesting findings from across the world. Here we share our top stats of the year on 2023's hottest topics, including education, inflation, abortion, world affairs and more.

Gen AI goes mainstream

January: 2023 began with ChatGPT4 hitting 100 million users

Global views on inflation

February: One year on, is war still to blame for rising prices?

Between confidence and confusion

March: Former Malaysian Prime Minister Muhyiddin Yassin is charged with abuse of power and money laundering

Demographic matters

April: President Macron pushes through an increase in France’s retirement age, despite four months of protests

Pride and prejudice

May: As King Charles III is crowned as Britain’s monarch, we ask ourselves, “what makes nations ‘attractive’?”

We are not the same

June: The different global reactions to the missing Titan submersible vs the Messenia migrant boat disaster raises questions about the changing shape of inequality

Moving forward

July: The ninth edition of the FIFA Women’s World Cup kicks off

The pink wave

August: Barbie hits the $1 billion mark at the global box office

Driving change

September: The United Auto Workers strike reminds us that every transition has a cost

A more dangerous place

October: An escalation of violence in Israel and Palestine puts geopolitical instability front and centre

It never rains but it pours

November: As COP28 kicks off in the UAE, we review global citizens’ expectations for the future of climate change

On the path that ends all illness?

December: We take World AIDS Day as an opportunity to examine the future of global health

Perspectives from our teams around the world

They tell us the events that characterised 2023 in their country and look ahead to what those events can tell us about 2024.
Below is a short selection.

The view from here

Our teams from around the world tell us the events that characterised 2023 in their country and look ahead to what those events can tell us about 2024.

The UK: The calm before the storm?

2023 proves a calmer year than many recent ones, but there are signs the peace may not continue.

France: From pension reforms to pre-olympic jitters

2023 in France was dominated by stories of protest, riots, inflation and preparation for the 2024 Olympic Games.

The US in 2023: Economy, AI, Politics

Three major developments dominated the conversations in board rooms and living rooms in the U.S. in 2023: the economy, generative AI and an increasingly polarized political establishment.

China: Economic growth, population decline

China’s economy has been recovering slowly since the end of zero-Covid policies in late 2022.

A tale of two Indias

Charles Dickens’ masterpiece ‘A Tale of Two Cities’ begins with the epic lines “It was the best of times; it was the worst of times”. A modern-day Dickens is likely to wax eloquent about ‘A...

Brazil: A new moment

Brazil in 2023 finally seems to be the master of its own destiny.

Our past edition : 2023