The Ipsos Almanac
Welcome to the Ipsos Almanac
Welcome to the Ipsos Almanac – our annual review of how the events, trends and surprises of the last 12 months will shape what happens next.
Navigating the change cyclone: four lessons for leaders
The conversation around change is louder and more prominent than ever before. Change itself has become the status quo, as we see businesses reshaping, refocusing and rethinking in the post-Covid era.
Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
From 'Everything Everywhere All at Once' to 'Not Much, Anywhere, Anytime Soon'?
A reflection on ESG in 2023 and guidelines for 2024
Demography is politics
Population change is poised to be one of the most crucial political issues of the 21st century. How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.
Bridging the divide through positive portrayal in advertising
We show how positive representations in advertising don’t just have a positive effect on society; they also enhance brand relationships and drive behaviour change.
Gen AI: The need for Human Intelligence (HI) with Artificial Intelligence (AI)
Generative AI has the potential to change many aspects of our worlds, but it still needs a human inside.
The events of 2023
The stats of the year
Explore our most interesting findings from across the world. Here we share our top stats of the year on 2023's hottest topics, including education, inflation, abortion, world affairs and more.
Gen AI goes mainstream
January: 2023 began with ChatGPT4 hitting 100 million users
Global views on inflation
February: One year on, is war still to blame for rising prices?
Between confidence and confusion
March: Former Malaysian Prime Minister Muhyiddin Yassin is charged with abuse of power and money laundering
Demographic matters
April: President Macron pushes through an increase in France’s retirement age, despite four months of protests
Pride and prejudice
May: As King Charles III is crowned as Britain’s monarch, we ask ourselves, “what makes nations ‘attractive’?”
We are not the same
June: The different global reactions to the missing Titan submersible vs the Messenia migrant boat disaster raises questions about the changing shape of inequality
Driving change
September: The United Auto Workers strike reminds us that every transition has a cost
A more dangerous place
October: An escalation of violence in Israel and Palestine puts geopolitical instability front and centre
It never rains but it pours
November: As COP28 kicks off in the UAE, we review global citizens’ expectations for the future of climate change
On the path that ends all illness?
December: We take World AIDS Day as an opportunity to examine the future of global health
Perspectives from our teams around the world
They tell us the events that characterised 2023 in their country and look ahead to what those events can tell us about 2024.
Below is a short selection.
The view from here
Our teams from around the world tell us the events that characterised 2023 in their country and look ahead to what those events can tell us about 2024.
2023 proves a calmer year than many recent ones, but there are signs the peace may not continue.
2023 in France was dominated by stories of protest, riots, inflation and preparation for the 2024 Olympic Games.
Three major developments dominated the conversations in board rooms and living rooms in the U.S. in 2023: the economy, generative AI and an increasingly polarized political establishment.
China’s economy has been recovering slowly since the end of zero-Covid policies in late 2022.
Charles Dickens’ masterpiece ‘A Tale of Two Cities’ begins with the epic lines “It was the best of times; it was the worst of times”. A modern-day Dickens is likely to wax eloquent about ‘A...
Brazil in 2023 finally seems to be the master of its own destiny.
Our past edition : 2023