Our expert voice

Our experts reflect on some of the big questions facing organisations around the world as they adapt to today’s uncertain environment and make plans for the future.

Ipsos | Almanac 2024 | Demography
Society

Demography is politics

Population change is poised to be one of the most crucial political issues of the 21st century. How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.
Ipsos | Almanac 2024 | Leadership
Employee Engagement

Navigating the change cyclone: four lessons for leaders

The conversation around change is louder and more prominent than ever before. Change itself has become the status quo, as we see businesses reshaping, refocusing and rethinking in the post-Covid era.
Ipsos | Almanac 2024 | ESG
Environmental, Social and Governance (ESG)

From 'Everything Everywhere All at Once' to 'Not Much, Anywhere, Anytime Soon'?

A reflection on ESG in 2023 and guidelines for 2024
Ipsos | Almanac 2024 | Demography
Society

Demography is politics

Population change is poised to be one of the most crucial political issues of the 21st century. How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.
Ipsos | Almanac 2024 | Brand growth
Brands

Four critical trends that will drive brand growth in 2024 and beyond

We examine how brands will make positive contributions to our lives and the world around us in 2024.
Ipsos | Almanac 2024 | Generative AI
Artificial Intelligence (AI)

Gen AI: The need for Human Intelligence (HI) with Artificial Intelligence (AI)

Generative AI has the potential to change many aspects of our worlds, but it still needs a human inside.