The Ipsos Almanac

Our expert voice

Our experts reflect on some of the big questions facing organisations around the world as they adapt to today’s uncertain environment and make plans for the future.

Bridging the divide through positive portrayal in advertising

We show how positive representations in advertising don’t just have a positive effect on society; they also enhance brand relationships and drive behaviour change.

Navigating the change cyclone: four lessons for leaders

The conversation around change is louder and more prominent than ever before. Change itself has become the status quo, as we see businesses reshaping, refocusing and rethinking in the post-...

From 'Everything Everywhere All at Once' to 'Not Much, Anywhere, Anytime Soon'?

A reflection on ESG in 2023 and guidelines for 2024

Demography is politics

Population change is poised to be one of the most crucial political issues of the 21st century. How future societies are affected by declining populations will be largely predetermined by d...

Four critical trends that will drive brand growth in 2024 and beyond

We examine how brands will make positive contributions to our lives and the world around us in 2024.

Gen AI: The need for Human Intelligence (HI) with Artificial Intelligence (AI)

Generative AI has the potential to change many aspects of our worlds, but it still needs a human inside.