Insights Hub

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  Generations Survey

  More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

  A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

  04.08.26
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  Consumer Behaviour Publication

  What Are the Consumer Trends Shaping the Future of Alcohol in 2026?

  New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.

  03.08.26
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  Refugees Publication

  Ipsos Update – August 2026

  Refugees, Synthetic data, Energy … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  03.08.26
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  Politics Survey

  Know the New America & Beyond: July 2026

  A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

  30.07.26
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  What Worries the World Survey

  What Worries the World – July 2026

  Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.

  30.07.26

• Preference Center

  Manage your communication preferences from Ipsos

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  Advertising Ipsos Voices

  Cannes 2026: From Augmented Intelligence to a Surge of Humanity

  In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.

  28.07.26
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  Automotive Ipsos Voices

  Your Next Car Might Drive Better Than You: The Perception of AI in Automobiles

  Are we ready for AI to take the wheel? Mike VanNieuwkuyk explores global consumer perceptions of AI in automobiles, self-driving car trust, and the 2026 Ipsos Global Mobility Report.

  27.07.26
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  Healthcare Publication

  Differential Diagnosis

  Practical considerations for synthetic data in healthcare market research.

  23.07.26
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  Consumer Confidence Index Survey

  July 2026: Global consumer confidence increases for third consecutive month

  All four sub-indices rise significantly according to the July 2026 Ipsos Global Consumer Confidence Index.

  21.07.26
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  War/Terrorism Survey

  The Iran Conflict

  A roundup of the latest Ipsos research and polls from around the world on the Iran conflict - and its consequences.

  17.07.26
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  Retail Publication

  Shopping With AI

  How artificial intelligence is reshaping the purchase journey.

  15.07.26