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The year of AICI – 3 paths to making artificial intelligence work for your insights team in 2022
Synthesio CMO Allen Bonde discusses how to get started with AI-enabled consumer intelligence in 2022.
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10 things we’ve learned from the Covid-19 pandemic
Whatever happens next in this unique, multidimensional, planetary crisis, we have reached a point where we need to take stock and reflect on what we’ve learned so far.
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Putting in the Effort: Why treating customers fairly is key to business success
Measuring customer effort in isolation is not enough. Organisations need to measure the Customer: Company Effort Ratio (C:CER) which takes both perceived customer and company effort into account.
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Opinions about AI vary depending on countries’ level of economic development
Ipsos survey for the World Economic Forum unveils mix of positive feelings and concerns about AI’s impact on people’s lives.
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[WEBINAR] GreenBook: How to engage your Gen Z consumers in online communities
Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.
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Ipsos Update - January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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CX Service Design [webinar recording]
Learn how to design great experiences that drive your desired customer behaviours.
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Up close and personal: Humanising omnichannel
Humanising omnichannel means seamless customer journeys are just the start.